Privacy Policy
Effective August 28, 2026
Information we process
Depending on how you use A / B, we may process account identifiers, creator profile information, test questions and alternatives, images or URLs supplied for testing, votes and response metadata, creator configuration and consent records, confidentiality settings, billing and transaction information, country/state or province/postal code, technical request information used for security and duplicate-response controls, support communications, and product analytics events.
Why we use information
We use information to provide and secure tests; authenticate creators; process responses; calculate results; provide AI evaluation when authorized; recruit or manage respondents where requested; process payments and applicable taxes; prevent fraud, abuse, duplicate voting, scraping, and unauthorized access; enforce our Terms; moderate prohibited or high-risk content; comply with legal obligations; and understand and improve the service.
Billing and location information
We may request your country, state/province or region, and postal code to determine billing jurisdiction, tax treatment, service availability, and compliance obligations. We do not require precise GPS location for ordinary creator onboarding. Payment providers may separately collect billing-address information and other transaction signals under their own policies.
Content safety and moderation
Questions, options, URLs, images, account activity, and related metadata may be processed by automated rules, classifiers, fraud systems, and, where necessary, authorized human reviewers to detect prohibited content, safety risks, illegal activity, rights violations, or misuse. Content may be blocked, limited, quarantined, or removed based on these checks. We aim to limit review of private or confidential research to what is reasonably necessary for safety, security, legal compliance, or enforcement.
Public, unlisted, private, and confidential content
How test material is exposed depends on the creator-selected mode. Public tests may intentionally be available to the public. Unlisted tests are intended to be accessed through their link but should not be treated as secret solely because the URL is hard to guess. Private and Confidential modes use additional access, indexing, crawler, participant, and result-sharing controls where available. We do not intentionally place private or confidential test content into public sitemaps, public directories, advertising datasets, or unrelated training datasets.
Guest voting
Guest voters may participate without an account when the selected test mode permits it. Their response is recorded and may be associated with pseudonymous browser or technical signals used to reduce duplicate or abusive voting. Confidential Research may require additional identity, eligibility, or confidentiality acknowledgments before content is shown.
Human research and confidentiality
Human respondents necessarily receive the test material required to make the requested decision. A / B can restrict access and impose confidentiality obligations, but cannot guarantee that an authorized person will never remember, photograph, copy, or wrongfully disclose information after viewing it.
AI and agent processing
Human-only research and AI evaluation are separate permissions. We do not intentionally send confidential test material to an AI evaluator merely because the service supports AI features. If a creator expressly selects AI or human-plus-AI evaluation, A / B may transmit the minimum test material necessary to the selected model route or approved third-party model provider to perform that evaluation.
AI training and unrelated reuse
We do not use private or confidential customer research content to train or fine-tune unrelated A / B models or create unrelated commercial datasets without an additional lawful basis and permission where required. General product analytics should not contain raw private research content. Security, fraud, and quality telemetry is limited to information reasonably necessary for those purposes.
Sensitive information
The standard self-service product is not intended for protected health information, biometric identifiers, precise geolocation, highly sensitive financial credentials, government identification numbers, passwords or authentication secrets, or information collected from children. Regulated or high-risk research may require additional review, controls, contractual terms, or may be declined.
Service providers
We may use infrastructure, authentication, analytics, communications, storage, payment, tax, fraud-prevention, human-panel, content-moderation, and AI-model providers to operate the service. We provide those providers the information reasonably necessary for their function and expect them to process it subject to applicable contractual and legal restrictions.
Security
We use access controls, anti-bot systems, rate limits, crawler classifications, machine-readable content-use signals, security logs, and similar measures to reduce unauthorized access, scraping, fraud, and abuse. No system can guarantee absolute security.
Retention
We retain information for as long as reasonably necessary to provide the service and for legitimate security, fraud-prevention, billing, tax, dispute, backup, and legal-compliance purposes. Retention periods vary by data type and service. Deleting A / B's copy cannot delete material independently copied outside the service.
Your choices and rights
You may request access, correction, deletion, or other privacy rights available under applicable law through the contact channel identified on the A / B site. We may need to verify your identity before fulfilling a request. Some information may be retained where required or permitted by law.
Children
A / B is intended for adults. Creator accounts and paid research participation are not intended for people under 18. Do not use the standard product to intentionally collect personal information from children.
International use
If you use A / B from outside the country where our systems or service providers operate, information may be transferred and processed across borders subject to applicable safeguards and legal requirements.
Changes
We may update this policy as the service evolves. Material changes will be posted with a new effective date and, where appropriate, additional notice.
Contact
Privacy questions, rights requests, and concerns about research content may be submitted through the contact channel identified on the A / B site.