Headline testing
Compare two positioning or landing-page headlines with a real audience before publishing.
Create your survey for free, then choose a paid results plan before you publish and collect responses.
Why it helps
Validate clarity and appeal before sending traffic to a page or campaign.
When to use it
Use headline preference testing before publishing a new landing page, paid campaign, email, or positioning statement. Hold the surrounding context constant and compare headlines that represent meaningfully different messages rather than trivial word changes.
Example
Show the same product description beneath each headline and ask a defined audience which version makes the product easier to understand or more relevant to their needs. Avoid asking about clicks unless respondents are making a real behavioral choice.
Interpretation
Preference indicates which message respondents selected, not the conversion rate either headline will produce. Use the result to select a promising challenger, then measure actual clicks or conversions when sufficient live traffic is available.
Start with what you have
