Concept testing
Put two product ideas, feature bundles, offers or mockups in front of a target audience before committing engineering or inventory.
Create your survey for free, then choose a paid results plan before you publish and collect responses.
Why it helps
Find the stronger direction while the cost of changing direction is still low.
When to use it
Test concepts while features, positioning, and delivery models are still inexpensive to change. Give both concepts comparable detail and recruit people who plausibly experience the problem. A vague idea will otherwise lose simply because it is harder to imagine.
Example
A founder can compare a self-service workflow with a managed-service offer using the same target customer, outcome, and approximate price. Ask which concept they would be more likely to try and capture the reason behind that choice.
Interpretation
Concept preference is an early demand signal, not proof that respondents will purchase. Pair it with customer interviews, willingness-to-pay research, prototype use, and eventually behavioral evidence before making a large build decision.
Start with what you have
