Logo testing
Put two identities in front of people and AI evaluators before you lock the brand. Measure preference, agreement, and the reasons behind the choice.
Create your survey for free, then choose a paid results plan before you publish and collect responses.
Why it helps
Reduce subjective design debates by anchoring the decision in a defined audience and explicit choice.
When to use it
Run a logo test after narrowing the strategic direction but before committing to a full identity rollout. Test one criterion at a time—such as trust, category fit, memorability, or premium feel—and recruit people who resemble the intended audience.
Example
Show both marks at the same realistic size and on the same background. Ask “Which logo feels more credible for a financial planning product?” rather than simply “Which do you like?” Context produces a more actionable choice.
Interpretation
The vote identifies preference under the conditions shown. Review the audience, sample size, comments, and degree of agreement before choosing. Also verify accessibility, reproduction, trademark availability, and performance across real applications.
Start with what you have
