Market research
Use a deliberately narrow A/B question to answer a specific product, messaging or creative decision without commissioning a sprawling study.
Create your survey for free, then choose a paid results plan before you publish and collect responses.
Why it helps
Best for focused directional research where speed and actionability matter more than a long questionnaire.
When to use it
Use this workflow when two concrete alternatives are ready to compare and the decision criterion can be stated clearly. Define the intended audience before collecting responses and keep everything except the alternatives consistent.
Example
Present both options with equal context, ask one focused question, and collect enough responses to understand both the leading choice and the amount of disagreement in the sample.
Interpretation
The result reports preference within the completed study. It is directional evidence rather than automatic proof of conversion lift, causation, market-wide demand, or future commercial performance.
Start with what you have
